How to Make Money on Pinterest

Girl posing and Pinterest sign HERO

The question that often arises in the world of online opportunities is whether one can truly make money on Pinterest. The answer, as we'll explore in this discussion, is a resounding "yes." Pinterest has transformed into a bustling marketplace where people actively shop and seek inspiration for their purchases. Just like Instagram, Facebook, or TikTok, it's a dynamic platform that caters to diverse types of shoppers, from meticulous planners to action-oriented doers. Understanding who uses Pinterest, what they seek, and the types of products they prefer to buy provides valuable insights for those looking to capitalize on this evolving landscape.

Stay with us and find out all you need to know to make money on Pinterest!

Table of Contents

Can you really make money on Pinterest?

Besides being a go-to platform for visual inspiration for all kinds of projects, especially DIY ones, Pinterest has evolved into a platform where people actively shop for products and services. A significant portion of Pinterest users turn to the platform for shopping inspiration. Whether it's discovering new fashion trends, planning home decor projects, or exploring gift ideas, Pinterest serves as a visual catalog for shoppers, with 72% of Pinners saying they use Pinterest to decide what to buy online.

Girl buying a blazer on Pinterest

The types of products that perform exceptionally well on Pinterest are those that are visually appealing and align with lifestyle aspirations. Fashion, beauty, home decor, food, and DIY products are among the most popular categories.

Brands on Pinterest often create visually captivating Pins and shoppable content. They also utilize Pinterest shopping features to make it easier for users to discover and purchase their products directly on the platform. There are numerous success stories of businesses making significant gains on Pinterest. One notable example is Wayfair, an online home goods retailer. They have effectively used Pinterest to showcase their extensive range of products and provide home decor inspiration. This strategy has led to a substantial increase in website traffic and sales from Pinterest referrals. Similarly, brands like Sephora have harnessed the power of Pinterest to share makeup and beauty tips, which has resulted in a highly engaged audience and increased brand loyalty.

These success stories emphasize the platform's potential as a lucrative space for businesses and creators to make money while providing valuable content to Pinterest's diverse user base.

How to make money on Pinterest?

Pinterest ads

Pinterest ads (Promoted Pins) is a simple and straightforward way to monetize your presence on the platform. Set up a Pinterest Business account to access advertising tools and target your audience and promote your Pins with a budget and bidding strategy. Besides that, always monitor performance, and don't forget to do the data-based optimization.

Additionally, Pinterest ads can be used for affiliate marketing by promoting affiliate products with targeted Pins. You can make even more money if you reach out to people who already showed interest in your products and profile.

Ad on Pinterest

Affiliate marketing

If you decide to incorporate affiliate marketing into your business strategy, you will promote products or services from other companies and earn a commission for every sale or action generated through their unique affiliate links. Select affiliate products that resonate with your Pinterest audience's interests and create visually attractive Pins that will present them in the best way possible. Of course, you'll have better chances of selling affiliate products if you use high-quality images and well-written descriptions, but don't forget to put a clear call-to-action button.

By integrating Pinterest and affiliate marketing, you not only provide valuable content to your audience but also create an opportunity to earn income through affiliate commissions. This approach allows you to monetize your Pinterest presence while maintaining the authenticity and relevance of your content to your followers.

Pinterest and Recommend

Combining Recommend with Pinterest is a great way to curate and share your favorite products across various categories. With Recommend, you have the ability to create your own personalized Shop, where you can showcase an array of handpicked items spanning from food and fashion to beauty, electronics, home decor, sports equipment, toys, books, and children's products. This enables you to curate a diverse collection that resonates with your personal style and interests. Once your Shop is ready, you can simply share it on Pinterest, allowing your followers to explore your handpicked selections, discover inspiration, and make purchases with just a few clicks. This integration between Recommend and Pinterest transforms your passion for product discovery into a visually captivating and easily accessible experience for your audience.

Recommend Shop.png

Brand partnership

If you are an influencer, or you've ever considered becoming an influencer, you probably know that you should carefully choose the brands you work with. Choose only brands that add value to your own brand, and that reflect your own values. Once you've found potential partners, reach out with a well-crafted proposal, outlining how your Pinterest platform can benefit their marketing goals. Highlight your audience demographics and engagement metrics, and be clear about what you can offer, whether it's creating Pins, hosting giveaways, or curating branded boards.

When the partnership is established, do your best to create engaging content that showcases the brand's products or services authentically. Maintain transparency with your followers by disclosing the partnership, and track and report performance to build lasting relationships with brands.

Whether you're just starting your influencer journey, you are a micro-influencer, or maybe a micro-influencer with a well-established brand, you can definitely get something out of this amazing platform!

Tag products on Pins

Product tagging on Pinterest involves adding tags to specific products within a Pin's image. When users click on a tag, they can see details about the product, such as its name, price, and a link to purchase it.

This feature is amazing as it simplifies the shopping experience for users and encourages direct product discovery and sales through Pinterest. We'd also like to emphasize that it's particularly beneficial for fashion and home decor brands.

Tagged products on Pinterest

Pinterest Creator Inclusion Fund

An additional feature we'd like to present in our analysis is Pinterest Creator Inclusion Fund. In 2021, Pinterest recognized the need to give a boost to creators from communities that have historically been underrepresented and overlooked. Here's the lowdown on what this opportunity brings to the table:

  • members get access to a four-week Pinterest workshop;
  • hands-on training;
  • one-on-one guidance;
  • a $25,000 grant.

Pinterest Creator Fund was previously available in the United States, United Kingdom, and Brazil. In April 2023 Pinterest decided to expand it to five new countries: Canada, Germany, Austria, Switzerland, and France.

Smiling girls posing

Since its launch, this program has been a game-changer. It's been a lifeline to countless creators in the US, UK, and Brazil, covering a wide range of categories like fashion, beauty, lifestyle, wellness, and food.

Depending on the specific program, Pinterest may have a few different criteria for eligibility. For the October 2022 program, here's what they were looking for:

  • You should identify as a part of an underrepresented community.
  • You need to have an active Pinterest account and be based in the U.S.
  • You should be 18 years or older.
  • Having over 1,000 followers on your Pinterest account is a must.
  • Make sure your content aligns with the focus area of the current funding cycle.
  • Be prepared to commit the required hours for training and program sessions.

Other tips to make money on Pinterest

  • Pinterest SEO it's the best way to boost your online presence and get more eyeballs on your Pins. You first need to find those buzzworthy words that fit your niche like a glove. Incorporate popular terms related to your niche into your profile, Pin descriptions, and board titles. Craft visually appealing pins with keyword-rich descriptions and utilize hashtags. Keep your boards organized around specific themes, ensuring they reflect your niche. Engage with the audience, analyze performance, and adapt your strategy accordingly.

Pinterest search bar with results for the autumn trend query

  • Having a media kit is crucial for growing your business and profile on Pinterest. It serves as a visual resume for your brand, providing potential partners and collaborators with a clear and professional overview of your Pinterest presence. With key metrics, success stories, and your unique value proposition, a media kit simplifies the process of attracting partnerships and sponsorships. It not only showcases your reach and engagement but also enhances your brand's credibility, ultimately helping you forge valuable connections and expedite growth on Pinterest.
  • Scheduling posts is another cool trick you can use. While Pinterest itself doesn't provide a built-in scheduling feature, you can use third-party tools like Buffer or Hootsuite to plan and schedule your pins in advance.
  • Other tips: create a profile that captures the core of your business and your aesthetics, be descriptive, use hashtags, add a watermark or signature, and be constant.

Various photos on Pinterest


In conclusion, making money on Pinterest is not only possible but increasingly prevalent as the platform evolves into a dynamic hub for shopping inspiration. Pinterest attracts a diverse array of shoppers with a penchant for visually appealing products and aspirational lifestyles. Businesses and brands that effectively leverage Pinterest's visual nature, storytelling capabilities, and shopping features can tap into this thriving market.

Success stories like Wayfair and Sephora demonstrate that with the right strategy, Pinterest offers a valuable opportunity to monetize while providing valuable content to a receptive audience. So, the answer is clear: yes, you can indeed make money on Pinterest, and the platform continues to expand its horizons for creators and businesses alike.

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