Discover trends in
UK

Learn about what content is popular on Recommend and when people start searching for different trends.

Content	Creator	Weekly change	Monthly change
What is red nail theory - and should you try it?Red nails have always had a reputation - bold, classic, and slightly dangerous in the best way. But thanks to social media, they’re not just a manicure choice anymore. There's something called red nail theory: the idea that painting your nails this fiery hue can boost confidence and maybe even pull a little extra attention your way. The theory leans on psychology and nostalgia. Red triggers memories, signals energy, and, yes, turns heads. Think of it as a micro-expression of power dressing. Only instead of a blazer, it’s a swipe of polish. Some say it taps into childhood associations or cultural ideas of glamour and attraction. Others just love how it looks. Does it work? Maybe, maybe not. But if wearing red nails makes you feel more confident, it’s already doing the job. Consider it less of a trend, more of a reminder that the smallest detail - like your nail colour - can change how you carry yourself. And sometimes, that’s more than enough.	recommenduk	500.00%	20.00%
Guava girl summer isn't just a beauty trend. It's a vibeThere’s something about this time of year that makes everything feel gentler, warmer, and naturally glowing — and that’s exactly what guava girl summer is all about. It’s not so much a “look” as it is a feeling: the natural flush after a day in the sun, the soft warmth of coral and pink tones, and a glow that instantly brightens your face. The beauty of this trend is how simple it is to make your own. It’s not about layering on product or chasing perfection, but adding touches that feel fresh and alive: a wash of soft colour on cheeks, a swipe of gloss that catches the light, or even just skin that looks healthy and warm. It’s a subtle nod to long days, late evenings, and that carefree summer energy. To conclude, guava girl summer is about leaning into simplicity. Just the right tones, a soft shine, and a bit of radiance are enough to carry you through any summer day.	recommenduk	200.00%
Winter is coming, which means it’s time to invest in tall winter bootsIf you want to enjoy the colder days and winter activities without a care, a good pair of winter boots is essential. With boots that can handle any weather condition, snow and rain become far less of a concern. While scarves and hats are delightful accessories, nothing compares to the practicality and style of tall boots that perfectly combine function and fashion. Tall winter boots keep you warm, protect you from the elements, and elevate your outfit. In other words, they have it all. Take a look at our top picks below!	recommenduk	200.00%
Top sunglasses styles for autumn/winter 24/25If you’re not afraid to go a bit over-the-top with your [sunglasses](https://www.recommend.co/en-UK/c/women/accessories/sunglasses-41642), we have fantastic news – abstract-shaped sunglasses are in this season. Instead of classic frames, the models for Autumn/Winter 24/25 stand out with unusual, asymmetrical shapes, sharp angles, and unexpected silhouettes. This gives them a bold character, turning them into statement pieces perfect for those who love to put their style front and centre. When choosing sunglasses like these, it’s essential to match the shape of the frames to the shape of your face. For example, those with an oval face shape can try nearly any abstract design, while heart-shaped faces are best suited to larger, rounded, or oval frames. Rectangular and square faces look fantastic with round or curved abstract frames that help soften sharper lines. The goal is to find a design that not only catches attention but also highlights your facial features in the best possible way.	recommenduk	150.00%	150.00%
Top 7 lightweight blouses for spring and summer 2025As much as we all love a statement piece, sometimes it’s the reliable, easy-to-throw-on top that ends up doing the heavy lifting. Once spring hits, sweaters feel like too much, and layering is more about dealing with changing weather than making a fashion statement. And this is where a good lightweight [blouse](https://www.recommend.co/en-UK/c/women/clothes/t-shirts-tops/tops-36465) earns its keep. The best ones manage to do a bit of everything: dress up your jeans, soften a structured trouser, make a skirt feel less try-hard. Look for something with a bit of shape or subtle detailing, like a pintuck, a flutter sleeve, or a tie at the neckline. These small touches help elevate an outfit without making it feel overdone. Whether you’re heading into the office, packing for a long weekend, or just trying to look vaguely put-together in front of your neighbours, a lightweight blouse is one of those rare wardrobe pieces that never stops being useful. Here are 7 that will keep you comfortably dressed until the next weather shift sneaks up on us!	recommenduk	100.00%	100.00%
Ghost lashes: the no-makeup makeup trend taking the world by stormIf heavy lashes or extra layers of [mascara](https://www.recommend.co/en-UK/c/beauty/makeup/eyes/mascaras-37335) get on your nerves, you’re not alone. The beauty world is embracing a 'less is more' shift, and nowhere is this more evident than in the latest trend, known as 'ghost lashes.' This look focuses on natural lashes without mascara, a significant departure from the glamour that dominated recent years, aligning perfectly with today’s minimalist aesthetic. For those who find it hard to go completely without mascara, there’s a transitional solution—brown mascara. Softer and less intense than classic black, shades like chocolate or chestnut help create a natural look that enhances the eyes without overwhelming them. Brown is ideal if you want to soften the appearance of your lashes and embrace the ghost lash trend to a certain extent. An additional tip is using a lash primer to add a hint of subtle volume. Another popular technique is gently pressing dark eyeshadow into the lash roots, creating the illusion of fuller lashes without mascara. This approach, as seen on the runways of famous fashion houses like Dior, adds depth to the eyes without the obvious layers of mascara. In both its forms—without mascara or with a soft brown version—the ghost lash trend celebrates a natural, laid-back look. This style balances the face and brings attention to other features, like bold lips or radiant skin, making it absolutely worth a try.	recommenduk	42.86%	53.85%
We found suitcases and bags at great discountsHey, wanderer, did you know that March is the month for buying suitcases and travel bags? Take a look at our selection and find exactly what you need, whether it's a practical bag for a weekend getaway or a sturdy yet flexible suitcase that will survive a long flight in the belly of the plane. Take advantage of great discounts and get ready for your trip on time!	recommenduk	100.00%
Are studded bags the coolest way to do accessories this season?Studded bags are stepping into the spotlight this summer, bringing a dose of attitude without tipping into costume. They nod to the Western revival we've seen on the runways but translate it into something far easier to wear. A flash of metal hardware across a soft leather or suede bag adds just enough edge to give quiet outfits something to say. A studded shoulder bag works just as well with a floaty summer dress as it does with tailored trousers and an oversized shirt. And more than just a decoration, the studs add rhythm - something your eye catches on, something that gives the look movement. This season, think of a studded bag as the finishing touch that anchors your wardrobe. Whether you're pairing one with light summer layers or using it to balance something more polished, it's a style that doesn't just follow trends but shapes them.	recommenduk	0.00%
Tinted sunscreen: protection with perks[Sunscreen](https://www.recommend.co/en-UK/c/personal-care/skincare/sunscreen-37468) has moved beyond the basic SPF shield, and tinted versions are stepping in with something extra. They’re not just about sun protection. They even out your skin tone, blur minor imperfections, and create a natural, lightweight base that feels perfect for summer. In other words, it’s your sunscreen, primer, and skin tint rolled into one. The added tint isn’t just cosmetic. Formulas with pigments like iron oxides help block visible light, including blue light from screens and sunlight, which can trigger pigmentation and dark spots over time. This makes tinted SPF especially helpful for anyone prone to uneven tone or hyperpigmentation. It’s a subtle upgrade that works quietly but effectively, especially when you want to skip heavy makeup on warm days. And the best part is that you don't need to layer endlessly. A good tinted sunscreen smooths and protects in one step, which is ideal for the kind of mornings when you just want to swipe something on and go. As always, look for SPF 30 or higher, and remember to reapply. A little goes a long way, but it’s the consistency that really makes the glow (and the protection) last.	recommenduk	0.00%
Your lips deserve SPF too. Here’s what to useWe’re good at remembering SPF for our face, but lips are often left out of the conversation - and they’re just as vulnerable. The skin on your lips is thinner, more delicate, and lacks the same natural protection as the rest of your face. Sun exposure can quickly lead to dryness, peeling, and, over time, fine lines that are hard to reverse. The fix is simple: [a lip balm with SPF](https://www.recommend.co/en-UK/c/beauty/makeup/lips/lip-balms-glosses-37348). Think of it as a two-in-one step: hydration plus protection. A good formula will shield against UV damage while locking in moisture with ingredients like plant oils or butters. Many also include antioxidants to help prevent the signs of ageing, all while keeping your lips smooth and healthy. Apply, reapply, and keep one within reach at all times. If you skip SPF on your lips, you’ll feel it. The burn and flakiness are no joke, especially in the summer. A single swipe can prevent all that, and it’s one of the easiest habits to build into your routine.	recommenduk	300.00%
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Discover trends in UK

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Discover trends in
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