How to Make Money on Facebook

People of Facebook

With a staggering 3.03 billion monthly users as of 2023 may be grabbing headlines and the attention of the younger audience, the sheer scale and widespread use of Facebook make it a formidable market force. Its extensive user base signifies a vast audience and an incredible potential for reaching and engaging with a diverse spectrum of people.

Yet, despite its immense reach, monetizing on Facebook is no walk in the park. The reality is that converting Facebook's immense user base into a lucrative income stream can be a challenging endeavor. The competitive landscape, changing algorithms, and evolving user preferences demand strategic approaches and a deep understanding of the platform's dynamics. It requires dedication, creativity, and a well-crafted game plan to navigate through the complexities and effectively tap into the monetization potential that Facebook holds.

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In this guide, we will unravel the enigma of Facebook's algorithm and shed light on best practices to enhance your visibility. Beyond that, we will delve into the often intricate world of making money on Facebook, providing you with insights and ideas to help you embark on a rewarding journey within this expansive digital landscape. Stay tuned as we unveil the fundamentals and strategies to maximize your presence and potential earnings on this iconic platform.

Table of Contents

Facebook algorithm in 2023

The Facebook algorithm is a set of guidelines that governs how content is prioritized and displayed on the platform. It determines the order in which content appears in your feeds and what content is shown to every user. This system, known as "personalized ranking", assesses and ranks posts, ads, stories, and reels in a descending, non-chronological order based on users' individual interests. At its core, the algorithm evaluates content based on three main factors: the type of content, interactions with the post, and the creator of the post.

For video content in 2023, the algorithm prioritizes high-quality, engaging content. Utilizing integrated tools, maintaining an entertaining and engaging style, and adhering to a vertical orientation are key best practices. On the flip side, low-resolution videos, watermarked videos, and horizontally oriented videos are discouraged.

Screenshoot of a Crumble Cookies video on Facebook

Let's also mention that Facebook offers users the ability to personalize their feed through the My Favorites update. Now every user can select up to 30 other profiles as her or his favorite, but users can do other things as well: hide posts, snooze others, or provide feedback about ads.

Even though the specific way that Facebook algorithms work, with hundreds of thousands of parameters it takes into account, we do have certain guidelines to share with you. Keep reading and find out what practices will give you the best visibility possible on Facebook!

Best Facebook practices

Achieving the widest reach and optimal visibility on your Facebook Feed hinges on a few key considerations. To start, visual content in the form of photos and videos tends to outshine plain text, garnering higher engagement from your audience.

For boosting engagement, explore the array of engaging features Facebook has to offer, such as live videos, interactive quizzes, and polls. These can inject some excitement into your content strategy. However, it's crucial to strike a balance in your posting frequency—consistent updates are vital, but don't overdo it and risk overwhelming your audience.

Facebook Quiz

Furthermore, Facebook equips you with an array of tools to track the performance of your content. Take advantage of these analytics to delve into your data and gain insights into what resonates best with your unique audience. It's all about fine-tuning your approach for maximum impact.

Now that we explained what you need to know about the Facebook algorithm and best practices, we'll soon switch to concrete ways to make money on Facebook. But let's first find out how can you check out if you're eligible for monetization on Facebook!

Are you eligible to make money on Facebook?

To become eligible to make money on Facebook, you'll need a Facebook Page. It's not your personal profile, but a dedicated space for your brand, business, or public figure persona. Having a substantial following on your Page definitely couldn't hurt, although there's no specific requirement in terms of the exact number of followers.

Once your Page is set up and you have some content posted, you can join Facebook's Partner Monetization Policies. These policies outline the guidelines and criteria you need to follow to be eligible for various monetization features. Some of these features include Ad Breaks, fan subscriptions, in-stream ads, and brand collaborations.

Video with the Ad starting soon sign on Facebook

Key factors that influence your eligibility include adhering to Facebook's Community Standards, having an authentic and engaged audience, and generating original and meaningful content.

To check your eligibility for monetization and view your progress, go to the Creator Studio on Facebook. Creator Studio provides a comprehensive dashboard where you can track your performance, review policy compliance, and understand what steps you may need to take to meet the eligibility criteria for monetization features.

In a continuation of our How to Make Money on Facebook article, we'll elaborate on some key ideas you can implement in your plan to make money on this social media platform. Stay with us!

9 ways to make money on Facebook

1. Facebook Marketplace

If you have an idea to make money with online sales, check out Facebook Marketplace. This can be a great way to sell unused things or the ones you simply don't need anymore. We'd advise you to begin by decluttering your living space and identifying items that are in good condition and have resale value. Take clear photos of these items, write accurate descriptions, and put a reasonable price tag. When buyers get in touch with you, answer their questions and arrange convenient meet-ups for transactions.

Another way to make money on Facebook Marketplace is by leveraging your skills and services. If you have some particular skills, you can offer your services to a broader audience within your local community. Try to build a positive reputation, since it will boost your credibility and attract more clients, leading to a sustainable income stream through the platform.

Cars on Facebook Marketplace

2. Drive traffic to your Recommend Shop

On Recommend you can open your very own shop. In the shop, you can put the things you like, use, know, and enjoy. That way your community can at only one place check out all your recommendations, and they can buy these products in just a couple of clicks! Let's also mention that you'll get a commission every time someone buys the product!

On your Facebook page, and in Facebook groups, you can share the link to your Recommend shop. Engage with the community by offering valuable insights and recommendations, subtly leading them to your Recommend shop for a deeper exploration.

Add your Shop name on Recommend

3. Make videos with in-stream ads

If you are skillful enough to make videos that will captivate your audience through ad breaks, you should consider making money on Facebook by creating in-stream ads. Grab your viewers' attention right from the start with a compelling hook in the opening moments of your video. Whether it's an intriguing question, a shocking fact, or an exciting preview of what's to come, make sure it's captivating and relevant to the content. Your introduction sets the tone for the entire video, so make it intriguing enough to entice viewers to continue watching, even when an ad break is approaching. The more engrossed they are at the beginning, the more likely they'll stick around through the ad and resume watching afterward.

4. Facebook Events

Facebook Events is another idea on how to make money on Facebook. You can use the paid events feature and set an appropriate ticket price, considering early bird discounts to incentivize purchases. Promote your event using Facebook Ads and leverage your social media platforms to maximize reach and drive ticket sales. Engage with potential attendees, address their queries promptly, and create anticipation to ensure a successful and revenue-generating event.

Facebook event - Wine and fashion penthouse party

5. Paid subscriptions

To monetize through Facebook's paid subscriptions, the first step is to create a subscription-based Facebook Group that offers exclusive content or services that your audience values. The second step is to advertise it across your social media platforms, underlining the unique value subscribers will receive. Active engagement within the group is crucial to maintain interest and retain subscribers. Additionally, consider diversifying revenue streams within the group by offering promotions or exclusive merchandise, enhancing your overall earnings from this subscription model.

6. Become a social media manager

To begin a career as a social media manager and make money on Facebook, you should build a portfolio that shows your successful social media campaigns, content creation skills, and engagement strategies. Network and connect with potential clients or employers on platforms like LinkedIn, and connect with some content creators and influencers as well.

Additionally, consider obtaining certifications or courses in social media marketing to further validate your expertise. Also, it's important to stay updated with the latest trends and features on Facebook to offer innovative solutions to your clients. Collaborate with other professionals in the field, attend industry events, and leverage online platforms to expand your network and reach. By establishing yourself as a reliable social media manager with a strong focus on Facebook, you can grow your client base, showcase your skills, and ultimately generate revenue by helping businesses succeed on this major social media platform.

7. Bug bounty program

Participating in Facebook's bug bounty program offers a unique opportunity to earn money on Facebook by identifying and reporting security vulnerabilities on the platform. To get started, familiarize yourself with Facebook's Bug Bounty Terms and the scope of their program. If you want to be good at this job, you have to understand the type of security issues they are interested in and the ones that are eligible for rewards. Facebook values reports regarding security vulnerabilities, such as cross-site scripting (XSS), cross-site request forgery (CSRF), remote code execution, and more.

Then you should conduct security testing on Facebook's platform, products, or applications while adhering to their guidelines and policies. If you discover a potential security bug, report it promptly through Facebook's Bug Bounty platform, with detailed information about the issue and steps to reproduce it. Facebook's security team will then evaluate your report and determine if it's a valid security vulnerability. If verified and accepted, you will receive a monetary reward based on the severity and impact of the reported bug.

Woman and man coding

8. Open a Facebook group

If you always wanted to have an active Facebook group, but didn't know if this would bring you any money, we're glad to inform you that this is a legit way of making money on Facebook. Start by selecting a niche that you are passionate about. That gives you the best chances to create an engaging community. When it comes to monetization of the group, there are a couple of different ideas you can consider: subscription fees, affiliate marketing, sponsored posts, selling digital products…

Remember that you have to constantly engage with members and provide valuable content to maintain an active and loyal audience. Besides that, it's probably a good idea to promote the group across various platforms and scale your monetization efforts as the group grows, exploring additional revenue streams.

9. Facebook Shop

Facebook Shop feature enables you to open a customizable online shop. Add products with pretty images, clear descriptions, and prices, and organize your offer into categories. Use your Facebook Page and targeted advertising to promote your shop, regularly showcasing new products and engaging content to attract potential customers.

Jasper's Market Facebook Shop


If you're seeking opportunities to make money online, Facebook stands shoulder-to-shoulder with platforms like Pinterest and Instagram. Despite some new popular kids on the block, Facebook remains a giant in the industry with an extensive user base, which makes it a lucrative avenue for generating income. Its massive reach and diverse user demographics offer a wealth of potential for individuals and businesses alike to tap into and monetize through various strategies.

When it comes to making money on Facebook, the options are indeed diverse. Facebook Marketplace provides a platform for selling products, Facebook Events allow for ticketed events and promotions, while combining Facebook with Recommend enables you to make money on personalized recommendations. Additionally, leveraging in-stream ads in videos, offering paid subscriptions, and participating in the bug bounty program are all viable routes to generate revenue on this platform. The key lies in understanding these options, selecting those that align with your goals and target audience, and effectively implementing strategies to make them successful ventures.

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