Notino uses Recommend Stories tool to drive full funnel solutions

Incorporating the diverse range of personal care and beauty topics provided, the Notino and Recommend collaboration campaign strategically targeted specific consumer interests and beauty trends.

By focusing on tailored content around serums for even complexions, the benefits of pre-shampoo care, and the importance of sunscreen, among other topics, the campaign offered valuable insights and product recommendations.

This approach not only educates consumers on the best practices for hair and skin care but also positions Notino as a go-to resource for beauty products tailored to meet these specific needs. Through Recommend's platform, the campaign leverages targeted advertising and editorial content to reach consumers actively searching for beauty solutions, thereby driving engagement and sales for Notino.

People come to Recommend to discover and explore new ideas. By collaborating with Recommend to identify upcoming trends, Notino created ads that put their hero products at the core of the beauty topics.

By partnering with Recommend to tap into emerging beauty trends, Notino strategically placed their hero products at the heart of engaging content for social media. This collaboration enabled the creation of tailored ads that resonated with beauty enthusiasts on Recommend, driving interest and product discovery. Leveraging 20 hot topics in beauty and personal care, they crafted curated recommendations, positioning Notino as a trendsetter in the beauty industry and enhancing customer engagement through insightful, trend-aligned product showcases.

With over 140 creatives around 20 topics Notino in 7 markets campaign was early on the new trends and topics.

Leveraging the power of trend analysis and personalized content creation, Recommend's campaign with Notino achieved significant traction. Notably, it captivated the younger demographic, registering a notable increase in both brand awareness and intent to purchase. The campaign outperformed expectations, achieving a cost-per-engagement substantially lower than anticipated, showcasing the effectiveness of their strategic full-funnel approach in engaging with the audience.

Try these Recommend best practices to get more out of your offerings:

1. Tap into key trends and moments. Learn what your audience is searching for on Recommend and online and show up where they’re at.
2. Strive for creative excellence. Innovate with different content and stories. Work with our creative team to explore the many ways your brand can show up on the platform to capture your audience's attention.
3. Create value-add moments. Take your shoppers on a journey—create content that's inspiring and actionable for the user. How will your product enhance their lives? Help them imagine it.