What is the watercolour blush trend?

Watercolour blusher looks exactly as the name suggests - soft, diffused and free of harsh edges. Instead of sharp lines or solid blocks of colour, it creates a delicate veil on the cheeks, looking less like make-up and more like a natural flush.

Unlike the heavier matte looks that dominated a decade ago, the watercolour approach is all about lightness and transparency. That’s why it fits so well with today's "skin-first" trend - make-up that doesn’t cover, but enhances. Think of it like watercolour painting: layers you can build up, but which always stay soft and sheer.

You can achieve the watercolour blush look by blending the colour with your fingers, a sponge or a brush, rather than simply placing it on the skin. And the key is knowing when to stop. When your face looks naturally refreshed, you’ve struck the perfect balance.