This quiet, glossy lip trend is taking over spring makeup

Spring’s lip mood? Soft, stained, and just a little bit sticky — in the best way.

While loud colours and overlined lips are taking a step back, there’s a new front-runner in town: jam-coloured lipsticks. They fall in that sweet spot between natural flush and a kiss of raspberry.

The colour isn’t full-on, and the finish is more sheen than shine. A little blurred around the edges, like you’ve just had a bite of something sweet. It’s not about perfection or precision; it’s about wearability. Think glossed-over stains or creamy tints that hug the lip without screaming for attention.

It’s the kind of colour you don’t have to think twice about. It goes with bare skin, brushed-up brows, and not much else.

So yes, it’s subtle. But that’s the point. In a season where everything’s about softness (skin, hair, colour), the jam lip fits right in. No liner required. Just something you can swipe on, press in with a fingertip, and forget about.