These are the most important K-beauty trends for 2025

When it comes to cutting-edge skincare and beauty innovations, all eyes are on Korea. K-beauty trends have been at the forefront of the industry for years, introducing us to groundbreaking ingredients, advanced formulas, and unique self-care rituals. Once niche, K-beauty has now entered the mainstream, with brands like Cosrx, Laneige, and Beauty of Joseon becoming household names. As Korean beauty products become more accessible globally, their influence shows no sign of slowing down in 2025.

Let’s dive into the five most important K-beauty trends shaping the year ahead:

• Korean sunscreen: Korean sunscreens are beloved for their luxurious textures, innovative ingredients, and powerful UV protection;

• overnight masks: these beauties are the ultimate way to wake up with luminous, bouncy skin; by turning serums into masks, this trend combines hydration and repair;

• mirror skin: mirror skin takes the glass skin to the next level; it's focused on an intensely reflective dewy glow; hydrating toners, essences and moisturisers are the most important products to achieve this look, as they deeply hydrate and create the smooth, luminous base essential for that mirror-like shine;

• skinification of makeup: K-beauty’s hybrid makeup formulas blur the lines between skincare and cosmetics (think, for example, mousse-textured lip and cheek products that nourish the skin while creating a natural, airbrushed finish);

• hydrolyzed collagen patches: celebrated for their ability to target specific areas like the forehead and under the eyes, collagen patches firm the skin, reduce wrinkles and boost elasticity.