Makeup artist tips: how to wear cool tones this season

After years of warm shades dominating the beauty scene, autumn 2025 puts cool tones firmly back in the spotlight. Greys, blues and purples are taking over make-up bags again – but this time in a more refined, wearable version than we saw in the 90s.

The nostalgia is there, but with a modern twist: bold enough to stand out, polished enough for everyday wear.

For lighter skin, make-up artists recommend soft greys, cool pinks and browns that create a harmonious, softer look. On darker skin, jewel tones and metallic finishes work best, adding depth and luminosity. Whatever the choice, the key is a formula that lets the skin breathe through the colour – that’s when cool tones really shine.

Why now? Because after so many seasons ruled by warm shades, cool colours feel refreshing, like a new beginning. If you’re craving change, experimenting with these tones might be the simplest way to make your autumn make-up feel exciting and different.