How Raffia Became the Unexpected MVP of Your Summer Wardrobe

Once a vacation cliché, raffia has quietly had a glow-up — and now, it’s everywhere. From head to toe (literally), the once-humble palm fiber weave is stepping into the spotlight as the go-to material for summer 2025.

Bags, hats, sandals — raffia isn’t just along for the ride, it’s steering the whole vibe.

So, what’s changed? Not the material, but how we see it. Raffia has a naturally relaxed charm that works perfectly for dressing in a heatwave. It pairs well with linen and cotton, tones down bold colors, and adds texture and purpose to even your most thrown-on looks. It’s versatile too, from oversized totes to barely-there sandals, and it keeps things cool while staying stylish.

And while it checks the fashion box, raffia also scratches the itch for something that feels intentional. It’s easygoing, grounded, and a little nostalgic — kind of like salty skin and a towel warmed by the sun.

A reminder that the best summer pieces are the ones that feel just as good as they look.