How eyelids became the new canvas for experimentation?

Eyeshadow is back in the beauty spotlight. After years of bare lids and minimalist looks, colour has returned to centre stage. Eyelids have become a space for play and experimentation – make-up is fun again, not just another task.

One thing’s worth noting: this season, eyeshadow doesn’t follow any rules.

It can be a soft wash of neutrals or a bold sweep of bright colour; a subtle accent or a dramatic statement. It all depends on your mood and the occasion you’re getting ready for.

This return to colour couldn’t have come at a better time. Tired of filtered, overly polished aesthetics, we’re craving something freer and more personal. Eyelids are now the canvas for your creativity – and that’s exactly what makes this trend so exciting.