From the pitch to the streets - how the football kit became a street style staple

The European Football Championship is in full swing, and football has moved from the pitch to fashion. This isn't really surprising. Football kits, with their cuts, patterns, and colours, perfectly fit into the cheerful and playful summer street style. Designers have made an effort this season to create a range of pieces inspired by football kits. The trend, however, isn't new; it was somewhat kickstarted by the Parisian design house Koché in 2019, during the Women's World Cup. In our collection, you'll find a selection of football kits that you can easily incorporate into your style. Enjoy exploring new fashion options - and football!