6 biggest makeup trends for summer 2025

This summer's makeup mood? A little more edited, a little more personal. Gone are the days of piling it all on at once. What's replacing it is a new wave of intention: textures that feel good, colour with impact, and products that work with your skin, not against it.

1. Soft matte finishes: skin looks smooth, and lips stay bold, but feel comfortable.

2. Sculptural contour: contouring returns, but with a lighter hand. It's about subtle structure, not harsh reshaping. It adds depth, not drama.

3. The "pick one" rule: it's all about balance. Bold eyes or bold lips, but rarely both. Choosing one focal point keeps the look fresh and modern.

4. Bolder blush: blush isn't going anywhere. In fact, it's taking centre stage with brighter tones and more visible placement.

5. Fresh skin, always: whether your finish is glowy, sheer, or semi-matte, the focus stays on a healthy, well-prepped base.

6. Personalisation over perfection: the real trend? Making it your own. It's not about following one look; it's about picking what works for you and wearing it your way.