The best face serums for men who care about their skin

If you’re only just venturing beyond soap and water in your grooming routine, a serum might sound like overkill. It isn’t. But in fact, face serums are the insider’s shortcut to healthier skin - potent, efficient, and tailored to specific concerns, whether that’s hydration, ageing, or post-shave redness.

The strength of a good serum lies in its ingredients. Vitamin C is for dullness, hyaluronic acid for hydration, niacinamide for breakouts, and retinol for signs of wear and tear (like fine lines). Unlike moisturisers, serums cut straight to the point, absorbing faster and working harder. If your skin feels tight, tired, or just a bit "meh", there’s probably a formula out there to help, and it won’t take up more than 30 seconds of your time.

You don’t need a shelf full of fancy products to look your best, but a well-chosen serum. And that’s the kind of quiet grooming upgrade that makes all the difference.