How a man should dress in his thirties: 5 style rules

By the time you hit your thirties, your style starts to fall into place naturally. There's less impulse, more intention. A grown man no longer needs to chase every trend or prove anything through his clothes. The goal is simpler – to build a wardrobe that makes life easier and works for every moment, from a business meeting to an evening out.

Here are five rules to help you get there:

1. Choose pieces that last

Forget constant experimenting. Go for clothes that stand the test of time – both in quality and design. That means good materials, classic cuts, and neutral colours that mix and match effortlessly.

2. Invest in strong wardrobe basics

Graphic T-shirts and oversized trousers belong in your twenties. Now's the time for clean lines and sharp fits. A man in his thirties should have:

• a crisp white shirt
• a well-fitting blazer
• chinos
• a pair of Oxfords or Derby shoes to elevate any outfit
• and a smart winter coat.

3. Define your signature style

Swap experimentation for consistency. Once you find the cuts and colours that feel best on you, stick with them. That's how your personal style takes shape.

4. Pay attention to the details

A good belt, a fine wool jumper, a quality watch, or a jacket built to last – these aren't just practical pieces, but signs of discernment. It's not about the price tag, it's about intention and choosing things that genuinely add value.

5. Find your style signature

In your thirties, you're no longer searching for your identity – you're defining it. Focus on what feels most like you: maybe it's the way you wear jeans and a white tee, your go-to scent, or how you pair a shirt with a blazer. That repeating element, the one that feels authentically yours, will evolve into your personal signature – the quiet mark of a man who knows his style.