A new era of lipstick: why everyone's reaching for the lip crayon again

Lip crayons are everywhere again – in handbags, on catwalks and in everyday looks. It's easy to see why: they combine the ease of a balm, the precision of a pencil and the finish of a classic lipstick. They are simple enough to apply without a mirror, yet striking enough to lift an entire look in seconds. At a time when make-up is moving towards naturalness and simplicity, the lip crayon has become the perfect blend of practicality and style.

Its greatest strength lies in its versatility. Some are creamy and glossy, others matte and long-lasting. Depending on your mood and the occasion, there's always one that fits perfectly. For busy days, choose a lightweight, moisturising texture; for evening outings, go for a bolder shade that doesn't need constant touch-ups. Either way, the result is lips that look soft, smooth and effortlessly polished – without any heaviness.

The lip crayon is more than just a trend – it's a symbol of change in how we approach make-up. It's no longer about perfection, but about ease and personal expression. In this new era of beauty, this format reminds us that make-up isn't meant to hide, but to highlight – simply, subtly and with confidence.